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When Book Promotion Formulas and Go-To’s Fail, Follow the Tangents
How the side stories of you, the author; your writing; and your books can lead to solid exposure and sales
Formulas used to work for my company — book marketing and promotion formulas that worked for years. Until they didn’t. Then we’d devise a new formula. When I went from tinkering with a model every year to every six months to every few months to every few weeks, I knew it was time to scrap the idea of a winning model.
At best I now work from very loose templates; I customize an approach for every book, author, and situation; and do a lot on the fly as opportunities present themselves. It’s been 14+ years since the formulas stopped working but that doesn’t mean that certain things don’t work for all books and authors. I’ve written about many of those things that do work for authors and writers promoting themselves and their work, things that can be relied upon for real results:
