Two Reframes for Your Author Business Problems

And how they powerfully ferry you to the other side of your challenges

Photo by Dmitrii Rogov on Unsplash.

“The frames our minds create, define — and confine — what we perceive to be possible. Every problem, every dilemma, every dead end we find ourselves facing in life, only appears unsolvable inside a particular frame or point of view. Enlarge the box, or create another frame around the data, and problems vanish, while new opportunities appear.”

— Rosamund Stone Zander and Benjamin Zander, The Art of Possibility

Here are two of the reframes I return to again and again in my business to get me through challenges big and small. Remembering them, considering how to employ them effectively, and actually using them can be challenges in themselves, but because I know how well they work, such challenges are welcome. I know from experience, that openings, answers, and better results are on the other side.

Grow yourself so that you’re bigger than your problems

This reframe, popularized by T. Harv Ecker, is powerful for authors because so many publishing, promotion, and money-making challenges are mind-set based or emotionally charged. Other challenges may come from not knowing what you don’t know, say a missing piece of…