Social Media Matters — A 31-Point Outreach Checkup for Book Marketing and Your Author Business

Evaluate your engagement periodically to keep your marketing on track

Photo by Austin Distel on Unsplash.

“Without engagement, social media is just media.”

— Mike Eckstein

As authors, solopros, and creative small business owners, we want to extract the maximum punch from every dollar, cover as many bases with as few steps as possible. We float like a butterfly, sting like a bee, until the next time we’re thick in the muck of details or wading out of the latest quagmire.

It’s why I’ve come to rely on the checklists I build for various aspects of my enterprises — tweaking and adding to as necessary — and refer to on a schedule. Every 2–3 months I do a quick, not laborious, not painful, review of the lists to see if anything jumps out. To see if I’ve neglected something or if I’ve forgotten the actual purpose a various tactics. Little reminders can be enough for important course corrections.

Here’s my social media matters list:

• Design matters, so get help in this area if you need it. If you’re a pro, consider a consistent design vibe you carry throughout all social media (imagine you’re a creative director for the magazine of you/your business). Use…