Now, for Your Author Unboxing Video

Easy and brilliant — copy for your social media feeds

Photo by Brandable Box on Unsplash.

Anand Giridharadas (The Persuaders) is surely not the first author to open a box of their freshly minted books on video for PR purposes, but it’s the first of its kind that I have watched. And so I share it so that you can copy the idea and make it your own.

• No need to script anything or get fancy.
• Keep it short, sweet, and organic.
• At a bare minimum, show satisfaction at seeing your own book in print (!!), hold the cover to the screen, say the title, and mention two or three places the book is available for sale.
• Post everywhere you’re at — YouTube, TikTok, Instagram, Twitter, Facebook, your own website, your own newsletter — and have your family, friends, and fans share it too.
• Relish the ease of video (even you can do it) and repeat.

Sharon Woodhouse is the owner of Conspire Creative, which offers strategic collaboration services for post-publishing author rewards: coaching, publishing consulting, project management, and author business development/management.

I also try to promote as many books and authors as I can in my articles; sometimes there will be affiliate links.