Incorporate Vitamins, Spaghetti, and Ships in Your Author Business for A Comprehensive Approach to Book Marketing and Sales

Photo by Raimond Klavins on Unsplash.

As owners of author businesses and careers of any size or scope, we understand the commitment to ongoing promotion and we know we need to try a range of things in our quest for greater visibility, increased sales, and new revenue streams.

We also more or less know that when we hit on what works we should do more of those things and eliminate those things that fall flat, the busy work that doesn’t deliver. We may have an inkling that from there we should calibrate the things that work so that we’re maximizing their potential.

And, if we don’t already, we need to think comprehensively about different types of marketing and sales. Considering vitamins, spaghetti, and ships is one such way.

• “Swallow” a reliable, healthy formulation of activities daily to remain healthy and prevent decline — vitamins!
• Throw a bunch of untested ideas at the wall and see what sticks — spaghetti!
• Send out a fleet of well-funded, intricately-planned ideas to distant lands, like the royalty of yesteryear — some long-shot gambles that will pay off big if they return — ships!