Member-only story
Enrollment for Authors
Cultivating advocates and engaging beyond the sales transactions
We’ve all been enrolled. Enrolled in high school. Maybe college. In that corporate seminar on CRM. To take that guitar class we rarely showed up for.
The enrollment I want to talk about is a metaphoric meaning of enrollment used in sales to describe a collaborative and trust-building process of, basically, winning someone over. Getting them on your side, to buy in to what you have to offer. In a way that they want to learn more and want to hear from you and maybe one day rally others on your behalf.
In the multifaceted world of authorship, we know that writing a book is just the beginning — and that ideally we are working on our craft, our publishing logistics, and our marketing and sales all at the same time.
When we go beond being solitary creators, take on the mantle of entrepreneurship, and forge ahead with experimenting with options and creating what we want for our author lives and business, enrollment is a big-picture concept that should be ever at our…
