Authors, Use Scott Oldford’s Unfair Advantage Concept to Catapult Your Results

There are 6 key areas that will change how you position and market your books

Photo by Den Harrson on Unsplash.

In Scott Oldford’s book The Nuclear Effect: The Six Pillars of Building a 7+ Figure Online Business, he outlines six key areas where content creators/online businesses should amplify their unfair advantage — those unique qualities and experiences that set you apart in a crowded market. This is the kind of business you are building, author. And these areas aren’t about privilege, but about leveraging what makes you you.

Many happen to overlap nicely with Step 3 of my 7-Step Profitable Author Life Framework.

Creating a Sustainable, Income-Generating Author Life You Love, Step 3 of 7: Customize to Fit Your…

Your experience

Every author has an abundance of stories to tell. Don’t be afraid to mine your past for those experiences that bring a distinctive perspective to your work, your marketing, and the offerings of your author business.

Consider…

• What life events have shaped your worldview?