Authors, Trade Up Your Media Coverage In One Hour

A step-by-step plan to work trade publications into your book marketing plan

Photo by Umberto Cofini on Unsplash.

What is a trade publication? A trade publication is a regularly published newsletter, magazine, journal, or other collection of articles that covers topics of interest to members of a particular profession or trade, such as dentistry, welding, convenience store operation, or any of tens of thousands of other fields of work or business. The treatment of these trade topics can be light, deep dives, trends-based, tangential…basically anything.

And you, your books, and all the themes of your books are content-rich fair game for many, many of such publications. Share your news and relevance with them!

Start tapping into the power of book exposure through trade magazines in just one hour by following these beginning steps:

1. Listen to this podcast for authors on breaking into trade magazines. (15 minutes)
2. Brainstorm trade magazine topics related to your book/s. (10 minutes)
3. Research trade magazines related to your book topics. (20 minutes)
4. Prioritize list of magazines you found based on fit and likelihood of press coverage. (10 minutes).
5. Set aside time in your…