Authors, Tipping the Scale in Your Favor: Cost, Benefits, and Tradeoffs
25 of 28 big ideas from the world of coaching to grow your author business
The twenty-fifth in a 28-part series on 28 big ideas from coaching for authors to coach themselves, adapted from my book, The Coach Within.
“Decide what you want, decide what you are willing to exchange for it. Establish your priorities and go to work.”
— H.L. Hunt
About ten years ago, I realized that all the weight I had gained since college was the equivalent of eating a surplus of only 19 calories a day more than I burned…every day. What a shocker! A negligible amount for sure, and yet over time that steadily-mounting inconsequential amount on the wrong end of the scale snowballed into real weight gain. That single awareness made it easy for me to eventually lose all of the extra pounds with the help of a fitness tracker to keep the numbers honest (while consuming cheese, chocolate, and wine on a near-daily basis).
During that process, my mind raced to the debt my small business accrued when I was younger. Ouch! Same story. Simply spending a little more than we took in — week after week — had unintended, cumulative consequences that were disastrous. Being more generous than the company could…
