Authors, Time to Send Out Your Holiday Photo Cards to Bookstores and Other Customers

Because all of your marketing efforts should be doing at least three things at once

Photo by Sabri Tuzcu on Unsplash.

See this below?

Grabbed from the Shutterfly website.

You’ve received them. You’ve seen them adorning other people’s fridges and taped to their doorways. Have you seen them also hanging up at your doctor’s, dentist’s, vet’s, gym, drycleaners? You most likely have.

BUT, have you sent out an author version? You, hiding your face behind your latest read, ugly Christmas sweater showing? You sprawled on a red velvet sofa festooned with your titles and snow falling in the background? You, pipe in hand, in your favorite armchair by a roaring fireplace, mantel festive for the holidays, studiously peering into your own book (cover face out)?

These aren’t for your family and friends necessarily, they’re for your book contacts. Bookstores. Librarians. Gift shops. Volume customers. Event planners. Literary pals. Organizational contacts.

• Note: These cards and the postage to mail them are a business expense.