Member-only story
Authors, Tap into All of Your Book’s Themes, Part 2 of 3
10 ways to exploit your book’s subjects for optimal sales and visibility
In Part 1 of this series, I explained four types of themes you can find in your book’s pages (the broadest theme, primary themes, tangential themes, and customer and reader themes), and dove into the first three of ten ways to max out these themes in your author sales and marketing efforts:
- Social media
- Book parties
- Non-bookstore stores
This second part covers the next four ways: volume sales, your events, other people’s events, and your classes.
4. Volume Sales
Where can you sell books a dozen, 50, 100, or 1,000 at a time? Can you partner with a suitable organization ahead of time in a way that can sell more books or provide some early financing?
A couple examples from my past include selling 3,000 copies of The Chicago River Architecture Tour to Wendella tour boats — at a discount that made sense for the volume — to sell as a souvenir to the scads of visitors who patronize this top Chi-Town attraction. Similarly, we sold over several different purchases 10,000 copies of A Chicago Tavern: A Goat, a Curse, and the American Dream to the Billy…
