Authors, Tap into All of Your Book’s Themes, Part 1 of 3
Fiction or non-fiction, find all your themes and dive deep for sales and marketing opportunities
For years my book publishing company specialized in nonfiction regional books and it taught me a lot about maxing out all the themes of a book, things that any author of nonfiction or fiction can adapt in their publicity, marketing, and sales efforts.
Before you mine your themes for all they’re worth, figure out as many themes as possible. Find them in these four groupings:
Broadest theme
For most of my books, this was the region: Chicago, Milwaukee, St. Louis, Seattle. For you, it may be history, sports, business, biography, gardening, technology, etc.
Primary themes
These are the more specific themes of your book and they will be the top sources of promotional inspiration. We had a book about Chicago firehouse dogs. Its primary themes were fires and dogs. Your history book may be about college and football. Your business book may be about startups and blockchain.
Tangential themes
These are the deeper, related themes you can tease out of your primary themes, other places you can…
