Authors, Do Your Research or Phone a Publishing Friend
There are real costs to not knowing what you don’t know
Most authors and aspiring authors already know enough and are enough — have enough skills and chutzpah — to do something productive on behalf of their books and author business right now. Their problem is failing to act on what they know. They don’t understand that done is better than perfect, now is better than later, courage is better than confidence. They have yet to implement a bias towards action.
But even if every author knows enough in any given moment to propel their author business forward, it doesn’t mean there aren’t real costs to not knowing what you don’t know. As I heard Rachel Rodgers put it so plainly in a webinar: It’s a knowledge tax. Pay for the help you need or pay the tax. Because there are costs to flailing and being stuck and repeating the same things and getting the same undesirable or meh results:
- costs to our mood, energy levels, and self-esteem;
- opportunity costs for what we’re missing;
- falling behind rather than getting ahead; and
- lost income, personal and financial growth, learning and satisfaction.
