Authors, Adapt These Booth Marketing Ideas for Your Next Event Sale

Newish and first time things I saw at this year’s Printers Row Lit Fest in Chicago

This was Too Far Media’s SATELLITE booth…just a little outpost letting you know where their ACTUAL booth was and getting an extra dose of exposure in to boot.

“Newish.” They’re all variations of things that have been done before but they’re also things I haven’t necessarily seen in these iterations. Enjoy this photo essay of booth marketing ideas captured a couple weeks ago at this year’s Printers Row Lit Fest in Chicago and find inspiration to amp up your own author event/booth display and techniques.

Find an Original and Inviting Opener

“Would you like an affirmation?” said no author to me ever at any prior book event. But author and social psychologist Anne Beall held out a tub containing folded-up slips of paper, each with a different affirmation typed on it. “You are capable of handling many things,” I read out loud, and thus our conversation began.