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12 Days of Author Gifts, Day 11: Author, Your Book Is Part of Your Larger Life Story
8 ways to customize your marketing to align your book business with who you are
Having written a book, monetized your work, and/or started a small business around your author life are all incredible achievements, and those who focus their creativity in any of these ways should make the most of that foundation. Share your knowledge, your experience, your books, and your services with the world. Integrate your books and authorhood and marketing them into your life, and leverage what you’ve started for maximum satisfaction, starting with the sweet gratification of proper financial reward!
I have been helping authors and authorpreneurs make money from their work my entire 28-year career. It started with the authors I published, many of whom turned a single nonfiction book on a topic close to their heart into a cottage industry, a side gig that yielded personal and monetary returns for 3–10+ years after the book’s release.
One thing I learned years ago was that the best way to make money in publishing was to customize the sales and marketing approach to fit each author, their book, their personality, their goals, their lifestyle, and their readers. What I have come to think since the 2008 recession is…
