Author Website Subscribe Options

Grow your email list mini-series, part 1

Photo by Mario Purisic on Unsplash.

Welcome to the first of a new series of mini-series — mini-series of mini articles that break down different aspects of online marketing for authors into actionable, digestible, bite-sized chunks of information for authors building sustainable businesses of any size or scope that help you understand, put into place, and refine the various elements of a strong digital presence and marketing plan. These mini-series will focus on things like Amazon, your website, social media, paid promotions, online reviews, and email newsletters.

We start with the one thing that perhaps is most important for author businesses: Growing your email list. And we ease into this topic in part 1 with website subscribe options. Down the road we’ll look at why growing this list should be a marketing priority, what to do with the list you’re growing, and more.

The Basic Idea

Make it easy and obvious for visitors to your website to subscribe to your email list.

Subscribe Options

Look at some of the ways other authors make it easy and obvious for website visitors to subscribe to their email list.

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