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Author Income Streams, 9 of 15: Volume Sales
Volume or bulk sales refer to selling books in quantity — almost always at a negotiated or established discount — in any non-retailer situation.
This may mean selling 12 copies to a book club that’s reading your book, 40 copies as gifts for wedding guests, 200 copies for hotel rooms, 300 copies for a school visit, 1,000 copies for conference gift bags. You get the idea.
It should be easier, more fun, and more lucrative to make one sale for 100 books than it is to sell 1 book to 100 individuals.
Volume sales is a reliable pillar of most author businesses and should not be dismissed just because it seems confusing, hard, impossible, or you currently don’t have the inventory to support such numbers. For now, keep an open mind that it’s possible for you and your book/s.
