Author Income Streams, 8 of 15: Store Sales
This article is primarily for those self-published, hybrid-published, and indie authors who do not have traditional distribution through their publishers, however it does contain useful information for all authors wanting to increase store sales, so everyone…read on.
Store sales refers to the income earned from the whole range of online and brick-and-mortar stores where your books can be sold — digital and print. Bookstores, gift shops, museum stores, hobby shops, antique malls, specialty outlets, and dozens of others. With dozens, I don’t exaggerate.
See the article below on 167 non-bookstore places for authors and publishers to sell their books. These aren’t just ideas or theoretical choices, these are actual places where authors and indie publishers I know have sold a whole range of fiction and nonfiction books. For just a few examples: On the more obvious end, you can sell many science and history books at museum stores and cookbooks at places like cooking equipment stores and spice shops. But let’s look at fiction: You can sell sports-themed novels at stadiums and fan stores; cozy mysteries at tea shops and possibly bakeries; detective stories might sell at police uniform and police gift shops; general women’s fiction at upscale boutiques. Keep your mind and eyes open for opportunities for your titles.
