Author Income Streams, 7 of 15: Merch Sales

Find appropriate, compatible non-book products to increase your book business cash

Photo by Jeff Sheldon on Unsplash.

A Twitter thread from November 2022 I followed asked if selling merch side by side with one’s books was tacky.

Let’s be clear: To be tacky or not to be tacky is not the question.

Don’t be tacky.

But absolutely sell merch alongside your books if it makes sense for you, your content, your readers, and your customers. No stuff for the sake of extra stuff. And for sure no junk.

Non-book merchandise sales is author income stream number seven of fifteen in this series.

Let’s take a look at some effective ways other authors negotiate the right balance of selling books and compatible merch as part of a holistic business model.

Merch that matches your vibe

Photo courtesy of Sunni Boehme.

Author Sunni Boehme (Mirror, Mirror and Diary of a Turkish Wedding) is known for her sunny, magnetic personality; inspirational coaching; her global travels; and her sense of style. She sells the same imported, poncho-like ruanas…