An Author Speaking Gigs Primer, Part 3 of 3

See how the benefits accumulate and point to bigger leagues

Photo by Teemu Paananen on Unsplash.

This is the final installment in the three-part Author Speaking Gigs Primer series. Part 1 covered what constitutes a program, reasons in addition to good income to begin a speaking sideline as an author, who needs and pays for speakers, what to speak about, and, most important, that even you can start down this path. Part 2 addresses what to do if you don’t feel ready to start, as well as pro tips on getting started. Below I highlight the business development benefits of an income stream from speaking for authors, look at the bigger fish down this path, and summarize the series for you.

Business development benefits

So, what else can you reasonably expect from pursuing a speaking route as an author? You can start enjoying such things as these, many from the very start:

• Networking opportunities, new connections
• Names for your email list
• Social media followers
• PR, exposure, visibility
• Referrals and testimonials
• Other speaking gigs
• Articles by the press, media interviews
• Sales (of your books and…