An Author Events Primer, Part 3 of 3

Making events a permanent and polished pillar of your book marketing and income generation

Photo by wes lewis on Unsplash.

This is the final installment in my three-part Author Events Primer series. In Part 1, we looked at the wide, wide world that constitutes author events and understanding where the money is in that world. In Part 2, we looked at pairing income with other author goals, maintaining a business mindset, and focusing on your advantages. In Part 3, we look at using checklists and continually refining them, and offering additional services, followed by a recap of the series.

Use checklists and continually refine them.

• Begin a checklist for every type of event you do that includes pre-event (conception, planning, promotion, budget, speech prep, visuals, etc.), event (demeanor, attire, logistics, props and set-up, program details, calls-to-action, mailing list, etc.), and post-event (follow-ups, social media, traditional media, thank yous, post-mortem notes, etc.) items.
• Make notes during an event on things you want to remember. After each event, reflect on what worked and didn’t work. Use both to refine your checklists for future use.

Offer additional services.