An Author Events Primer, Part 1 of 3

Get started in the world of book promotion events for income and visibility

Photo by Kevin Gonzalez on Unsplash.

What is an author event? Any situation in which you’re using your status as an author to increase visibility for you and your book/s and/or to make money from that status, your books, or some combination of each. Whether you have one self-published ebook, a dozen traditionally published books, scholarly and professional titles, or a mishmash of book formats and publishing types, you can do author events, and this seres of three articles is your primer to developing an income stream from that world.

First, it’s a wide, wide world.

Know this fact and take all the time you need to absorb it and begin finding your place there. Over time you’ll see you don’t necessarily need a specific place at all because you’ve become a nomadic tourist always moving on to new destinations to visit and explore.

• Parties. Every book needs a launch party or series of parties, even a belated party if this was accidentally skipped or sabotaged by a pandemic, mere oversight, or other minor catastrophe. Host such parties at bookstores, friends’ houses, bars, restaurants, club meetings, museums, libraries, or locations that tie into the book’s theme.