Book Publishing, Small Business, Coaching, Conflict Management, Communication, Ideas, Books, Parenting

This index links to the various categories I write about…

Area of Specialized Expertise and Experience (25+ years)

Area of General Expertise and Experience (35+ years)

Areas of Newer Expertise and Experience (10–20 years)

Areas of Lifelong Interest

Areas of Newer Interest

  • Parenting

Medium Publications

These publications accept submissions from other Medium writers on relevant topics. Email me at sharon [at] everythinggoesmedia [dot] com if you have a story you’d like me to consider for publication in any of these four publications.

  • Nonfiction Publishing — Supporting nonfiction authors and independent presses with quality, experience-backed information and advice on marketing, sales, trends, and the book publishing industry.
  • Coach’s Tool Chest — Make the concepts, techniques…


7 income streams and 6 cornerstones of success to yield the ease, variety, and good income of a regional-based enterprise

A tourist-style viewing device mounted on a boat looking out against snow-covered mountains on a calm, snowy lake.
A tourist-style viewing device mounted on a boat looking out against snow-covered mountains on a calm, snowy lake.
Photo by Shane Hauser on Unsplash.

Do you like people, your corner of the world, ongoing learning, variety, flexibility, and being creative? Would having such things in your work be meaningful and fulfilling, fun and easy?

Building a business or income streams around local knowledge — general, specialized, or a bit of both — may be for you. I’ve seen dozens of people create and evolve customized businesses in this area that work for them and their desired lifestyle, that provide good, reliable income…and endure. Some are part-time, some are full-time; some remain solo endeavors, some grow to have 2–20 employees.

What’s beautiful is that it’s…


The lights of our ancestors illuminate our home

A mid-century modern lamp that once belonged to the author’s Uncle Jim.
A mid-century modern lamp that once belonged to the author’s Uncle Jim.
“The Jim,” from my Uncle Jim, exhibit A of my vintage lamp collection. Photo by the author.

Two. The minute I had two, it became a collection. Because a pattern had emerged.

I was now the owner of iconic lamps that I had always associated with particular relatives, one from my Uncle Jim, another from my Aunt Lori. They made me smile and added new character to our home, both because they were fine specimens of other eras, and because of who they represented.

Growing up, “The Jim” (above) was always located on an end table just inside the door of the main room of the way-fab rehabbed basement in a ranch-style home near O’Hare Airport where…


Neuroscience is revealing that no two brains are alike

A hand with painted fingernails holds a reflective ball in front of a large historic building.
A hand with painted fingernails holds a reflective ball in front of a large historic building.
Photo by Margot RICHARD on Unsplash.

Elon Musk hosted Saturday Night Live this past weekend, sparking glee and greater fandom in some and disgust in others. I was in neither camp and had never heard Musk speak before, but I was fascinated from the beginning by the awkwardness and quirkiness of his delivery style. He had opened by announcing in the first moments that he has Asperger’s — new information for all, a suspect reveal for some, and a point of contention for yet others related to language and identity issues, and the re-classification of Asperger’s in 2013 as Autism Spectrum Disorder (ASD).

It brought me…


In a way, we’re all “scanners” now

Photo by Sergey Tinyakov.

“After month upon month where so much was in flux but our day-to-day experience felt like a boring version of Groundhog Day…it feels simultaneously as though so much and absolutely nothing has happened. But in between the nothing and so much, and beyond the constant swelling of grief and anxiety, many people have found room to reassess their life and what they want to change.” — Sadhbh O’Sullivan, Refinery 29, April 26, 2021

O’Sullivan captures the states of disruption, re-evaluation, and weirdness so many of us have found ourselves in throughout the pandemic and especially now, with a supposed end…


Moving beyond a cold comfort motto to fault tolerance, self-compassion, and radical acceptance

Woman with frosty hair blown straight out behind her, showing the power of a portable air conditioning unit.
Woman with frosty hair blown straight out behind her, showing the power of a portable air conditioning unit.
Photo by Alphaspirit.

“Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge, wish for more wisdom.”

— Jim Rohn, American entrepreneur and author

Oh, do I remember where I was when a small business coach sprung this quote on me and I instantly recoiled.

About eight months prior I had just made the biggest sale of my life — sold another book publisher the rights to four of my books for six figures. I took 10% of it for myself and moved into a dream apartment in the landmark…


3 concepts for rotating fresh sales and marketing ideas into your business

A woman is at the stove scooping spaghetti into a bowl.
A woman is at the stove scooping spaghetti into a bowl.
Photo by Dmitrii Shironosov.

Solopreneurs, freelancers, micro and small-business owners, and side hustlers committed to ongoing promotion know they need to try a range of things in their quest for greater visibility, increased sales, and new revenue streams.

They also know that when they hit on what works they should do more of those things and eliminate the duds. They further know they should calibrate the things that work so that they’re maximizing their possibilities.

And they need to know about vitamins, spaghetti, and ships:

  • “Swallow” a reliable, healthy formulation of activities daily to remain healthy and prevent decline — vitamins!
  • Throw a bunch…


From 10 seconds of joy to a pandemic hobby business

A stylish young woman wears big earrings.
A stylish young woman wears big earrings.
Photo by prostooleh.

“The pandemic made me do it!”

I created an e-commerce business, BigEarrings, sort of spur-of-the-moment during the Great Covid Pandemic of 2020 (and 2021…).

It wasn’t a brand-new idea — it had been on a back burner in my brain with assorted other schemes for at least 15 years. I had monitored the URL bigearrings.com for that long, but it was always unavailable.

But I’m a book publisher, editor, coach, consultant…I didn’t do things as frivolous as selling big earrings! I just wore them. And loved them. And I had experienced a good 10 seconds of joy nearly every morning…


3 broad areas to explore where your ideal customer may be primed to buy

A happy, multigenerational family apple-picking.
A happy, multigenerational family apple-picking.
Photo by plotulit.

At the very beginning of my foray into book publishing, a corporate executive who retired early to publish a series of hiking and biking guides told me something that registered as significant but took me years to unravel: the number one place where his books sold — to a degree that wasn’t matched elsewhere — were apple orchards.

Don’t we all want to discover such secret caches where our products fly off the shelves at a multiple of other outlets? …


A continually growing master reference list of hooks and angles for writers, authors, businesses, marketers, and publicists

A guide stands and lectures to a group of sitting photographers at an archeological site.
A guide stands and lectures to a group of sitting photographers at an archeological site.
Photo by meng0531.

First, bookmark this page so you can refer to it as often as needed. I will continue to update it with additional examples as they come into memory or view.

There’s a reason many university presses publish regional content and local history to help subsidize their scholarly publishing.

There’s a reason we decry the loss of local journalism and have been crowdfunding its revivals.

There’s a reason your local businesses use local food, traditions, slang, historical references, colorful characters, landmarks, legends — all the things — in their marketing.

And there are good reasons for you as writers, authors, publishers…

Sharon Woodhouse

Sharon Woodhouse is a coach, multipreneur, small business consultant, and book publisher, interested in ideas, cities, big questions, more. TW @ConspireCreativ

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