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12 Days of Author Gifts, Day 12: 25 Calls to Action for Your Author Events and Why Using Them Matters
Don’t pass up the multifaceted opportunities of a captive audience
Calls to action! Experiment with them and rotate their use. Layer them liberally into your author activities.
Incorporate one or more each before, during, and after your author programs.
Include them on written materials (left on chairs, inserted into shopping bags, posted at the sales table).
Try them all. Tweak the wording until you find what works for you and what comfortably comes out of your mouth.
Tell people you’re going to ask them for things. This primes them to listen, to know where you’re going with your communication, and to keep an ear out for ways they can help.
Book Buying
Why this matters: Selling is a money-making activity. If you’re not deliberately engaging in money-making activities (vs. generalized marketing that somehow may…
