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10 Ways to Outmatch Your Under-Developed Author Business
Outsmart the discomfort and hop on an upward spiral
Most authors trying to build an author business — or any type of an author career — will find themselves at some point underexposed, underperforming, and underwhelmed at where they are. This could mean we’re not making enough money, but it could also mean we’re not busy or engaged enough for our own tastes. Or that our options are unsuitable, unfulfilling, and under-utilizing our skills and talents.
While nonperforming and underpforming may not be ideal states, there are ways to survive, optimize, even savor elements of unexpected downtime and offset, outmatch, the discomforts. Consider these:
1. Clarity
Use this time to get clear on what you want for your future, and not just in terms of your career/business, craft/type of content, fame, and fortune. Everything else too. Define the aspects of your ideal future so that you can — be strong here — yay or nay offers that come your way that are or aren’t consistent with what you actually want. Greater clearness and specificity both steer your efforts and pull you forward in compatible directions.
