50 easy ways to build sustainable connections for your author business and general social satisfaction — Where did my most recent client work come from? Let’s see: Referral from the husband of an author I once published. Referral from someone I did a couple favors for two years ago. Referral from a neighbor. A former client. An author I once published. A minor Twitter relationship. A…

Social media, parties, volume sales, non-bookstore stores, events, classes, tours, and more — In Part 1 of this series, I explained four types of themes you can find in your book’s pages (the broadest theme, primary themes, tangential themes, and customer and reader themes), and dove into the first three of ten ways to max out these themes in your author sales and…

10 ways to exploit your book’s subjects for optimal sales and visibility — In Part 1 of this series, I explained four types of themes you can find in your book’s pages (the broadest theme, primary themes, tangential themes, and customer and reader themes), and dove into the first three of ten ways to max out these themes in your author sales and…

Fiction or non-fiction, find all your themes and dive deep for sales and marketing opportunities — For years my book publishing company specialized in nonfiction regional books and it taught me a lot about maxing out all the themes of a book, things that any author of nonfiction or fiction can adapt in their publicity, marketing, and sales efforts. Before you mine your themes for all…

How to get started even if you’re not ready — In Part 1 of this series, I covered what constitutes an author program, reasons in addition to good income to begin a speaking sideline as an author, who needs and pays for speakers, what to speak about, and, most important, that even you can start down this path. In Part…

See how the benefits accumulate and point to bigger leagues — This is the final installment in the three-part Author Speaking Gigs Primer series. Part 1 covered what constitutes a program, reasons in addition to good income to begin a speaking sideline as an author, who needs and pays for speakers, what to speak about, and, most important, that even you…

An intro to how any author can progress from Toastmasters to speakers bureaus and make income along the way — Extrovert or introvert. Enthusiastic amateur or noted expert. Informal and intimate or polished and charismatic. Authors, regardless of temperament or approach, if you have something of value to share with others and can put together a solid program for delivering it, you can start making money as a speaker. Oh…

Making events a permanent and polished pillar of your book marketing and income generation — This is the final installment in my three-part Author Events Primer series. In Part 1, we looked at the wide, wide world that constitutes author events and understanding where the money is in that world. In Part 2, we looked at pairing income with other author goals, maintaining a business…

Increase author income, visibility, and satisfaction with a range of public events — InPart 1 of this primer, we looked at the wide, wide world that constitutes author events and understanding where the money is in that world. In Part 2, we look at pairing income with other author goals, maintaining a business mindset, and focusing on your advantages. Pair income with other author goals. All of us in…